p.32 Article: Start with Why: Creating a Client Experience with Purpose.

In short, the photographer Mary Marantz visits her grandparents, just before she leaves her husband, Justin asked to take just one photo of Mary's grandparents. A standing portrait of the two of them holding their own wedding picture. 62 years. A few weeks later Mary's grandpa passed away. That last photo of her grandparents holding their wedding photo was an afterthought initially and a priceless gem afterward. That photo "represents an entire life together; it contains in its four corners a picture of Day 1 and one of nearly Day Last."

"I thought a lot about the wedding photographer who was there with them on their day. I wondered if when he pushed the button to create this beautiful image in a silver frame, he could have known the generations in our family that would want copies of it. I wondered if he could have known that it would be his work that my grandmother would be holding on to as she said goodbye to the love of her life. As anyone who has ever lost someone can tell you, when he's gone and she's gone, the pictures are what remain.
And then I wondered if any of us realize that when we push the button now. Time marches on and this moment is gone and that moment is gone, but photography steps in and says, "Not this one. This moment stays." And it's all because a photographer thought to go back and say, "Just one more."

These photos are all I have left to remind me of my sister {outside of looking at her daughter who looks JUST like her.} When Jess died my life changed in the sense of how I valued things. What mattered. What to keep, what to let go of. My focus shifted onto what really is important. I often say "Life is a gift" and it truly is. Sometimes in the moment we don't realize how precious a photo is going to be when we snap it. But if we shoot from that point of intentionality, it can make us appreciate not only life, but the little minutes and moments.. and people that fill it all up.